Monthly Archives: August 2011

Clearly, video game players aren’t getting any.

When a product is so good, exaggerations are almost believeable.

Mmmm, Boddingtons. Strong stuff from Manchester.    

Lovely campaign from the grocer.  

Classc zippo ads. Still working today.

A brand that’s always been known for its copy.

Proof that clever headlines aren’t too clever for bikers.

Makes it seem so easy.

Jack Daniels hits the campaign trail in the last US Election.

Words from the word game.    

Great thought sums up the brand.

Conjures up all sorts of imagery…  

Sometimes, good copywriting isn’t about clever headlines. You just say it like it is.    

Classic campaign. The first headline is one of the best ever written.

Can their headlines be as good as their cars? Yes, they can.

A great headline – and some nice typography.  

Ah, the joys of internet shopping.

Another vintage campaign. This time for Stella Artois in support of its “Reassuringly expensive” tag.    

Current campaign from those wonderful folk who brought you FCUK. This light-hearted campaign speaks in an original voice and still finds time to look cool.

Creators of one of the world’s best straplines (A diamond is forever), here’s a legendary campaign that gets the tone just right.

Real men drink tea. A new campaign from Australia extols the virtues of macho Billy Tea. And you thought Aussie blokes only drank beer.

There’s no mistaking an Economist ad. Well, until they started putting pictures all over them. The Economist was the benchmark of clever, headline-driven advertising. Wit, charm and arrogance came standard. And not a visual in sight.

This blog celebrates good copywriting. You know the kind. Headlines so powerful they make you laugh. Or cry. As a copywriter, ads like these have always inspired me. Hopefully, they’ll inspire you too. PS If you’d like to create work that … Continue reading →